How Cuil Is It to Misspell Your Brand Name?
The search game got a little more interesting Monday with the launch of Cuil, the next Google wannabe. But it was a rough first day.
Everybody loves a giant killer, so there was no shortage of online ink today over the public debut of Cuil, a new engine which claims to search “more pages on the Web than anyone else—three times as many as Google and ten times as many as Microsoft.”
Cuil couldn’t fail to whistle up a tempest of launch coverage. Staffed by former Google employees with $33 million worth of investment capital at their backs, the secretive startup hinted at a new kind of search based on content, rather than link popularity (an oversimplification of Google’s methodology). All very exciting stuff.
