Comments on: How Cuil Is It to Misspell Your Brand Name? http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/ Ecopublisher Fri, 19 Feb 2010 16:57:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: MaximumCMO » Blog Archive » When Does Brand Naming Become UnCuil?: branding, creative branding, strategic branding, interactive marketing http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-46 MaximumCMO » Blog Archive » When Does Brand Naming Become UnCuil?: branding, creative branding, strategic branding, interactive marketing Sat, 09 Aug 2008 03:38:56 +0000 http://chrisbaskind.com/?p=90#comment-46 [...] Anyway, somebody who does not speak Gaelic or has never heard of Old Finn McCool (that would be pretty much all of us save for a few Irish scholars) is likely to initially pronounce it “quill.” [...] [...] Anyway, somebody who does not speak Gaelic or has never heard of Old Finn McCool (that would be pretty much all of us save for a few Irish scholars) is likely to initially pronounce it “quill.” [...]

]]> By: andretannus http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-2134 andretannus Wed, 06 Aug 2008 03:39:58 +0000 http://chrisbaskind.com/?p=90#comment-2134 not to mention the literall meaning of "cool", which is COLD.<br><br><a href="http://cuil.com" rel="nofollow">cuil.com</a> is both dark, cornered and cold.<br><br>yet again, they forgot the number one single most important rule about branding a new international name: CHECK WHAT IS MEANS AND SOUNDS LIKE IN OTHER MAJOR LANGUAGES.<br><br>After Cantonese, english spanish and portuguese are quite widely spoken worldwide. I´m a native Portuguese speaker, and here "cool" sounds astoundingly like "CÚ", (read coo in english), and is the ugliest most distorted and impolite way to refer to someone´s "anus", and also means someone who is extremely incompetent and inconvenient.<br><br>Imagine someone asking someone else where they found something, to hear the person say something that sounds tremendously like "I found it up my asshole", or maybe some girl telling her subordinate assistant to look for "whatever" in his ass!!!!!! AACKKKKKK!!!<br><br>I know "culo" is arse in spanish, and probably similar in any other latin derived language...<br><br>what the hell are these people thinking? Didn´t they get a freeking manual on how to pick names?<br><br>I can almost... no, I can DENIFETLY picture Mr. Costello sitting in his fat ass eating one of the already famous strawberry bowls an looking at Mrs. Patterson and deciding that they should name their new baby after daddy´s heritage, and americanly slamming the hammer without giving it another thought...<br><br>what a waste of 33 million dollars... what a waste... not to mention the literall meaning of “cool”, which is COLD.

cuil.com is both dark, cornered and cold.

yet again, they forgot the number one single most important rule about branding a new international name: CHECK WHAT IS MEANS AND SOUNDS LIKE IN OTHER MAJOR LANGUAGES.

After Cantonese, english spanish and portuguese are quite widely spoken worldwide. I´m a native Portuguese speaker, and here “cool” sounds astoundingly like “CÚ”, (read coo in english), and is the ugliest most distorted and impolite way to refer to someone´s “anus”, and also means someone who is extremely incompetent and inconvenient.

Imagine someone asking someone else where they found something, to hear the person say something that sounds tremendously like “I found it up my asshole”, or maybe some girl telling her subordinate assistant to look for “whatever” in his ass!!!!!! AACKKKKKK!!!

I know “culo” is arse in spanish, and probably similar in any other latin derived language…

what the hell are these people thinking? Didn´t they get a freeking manual on how to pick names?

I can almost… no, I can DENIFETLY picture Mr. Costello sitting in his fat ass eating one of the already famous strawberry bowls an looking at Mrs. Patterson and deciding that they should name their new baby after daddy´s heritage, and americanly slamming the hammer without giving it another thought…

what a waste of 33 million dollars… what a waste…

]]> By: andretannus http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-70 andretannus Tue, 05 Aug 2008 20:39:58 +0000 http://chrisbaskind.com/?p=90#comment-70 not to mention the literall meaning of "cool", which is COLD.<br><br><a href="http://cuil.com">cuil.com</a> is both dark, cornered and cold.<br><br>yet again, they forgot the number one single most important rule about branding a new international name: CHECK WHAT IS MEANS AND SOUNDS LIKE IN OTHER MAJOR LANGUAGES.<br><br>After Cantonese, english spanish and portuguese are quite widely spoken worldwide. I´m a native Portuguese speaker, and here "cool" sounds astoundingly like "CÚ", (read coo in english), and is the ugliest most distorted and impolite way to refer to someone´s "anus", and also means someone who is extremely incompetent and inconvenient.<br><br>Imagine someone asking someone else where they found something, to hear the person say something that sounds tremendously like "I found it up my asshole", or maybe some girl telling her subordinate assistant to look for "whatever" in his ass!!!!!! AACKKKKKK!!!<br><br>I know "culo" is arse in spanish, and probably similar in any other latin derived language...<br><br>what the hell are these people thinking? Didn´t they get a freeking manual on how to pick names?<br><br>I can almost... no, I can DENIFETLY picture Mr. Costello sitting in his fat ass eating one of the already famous strawberry bowls an looking at Mrs. Patterson and deciding that they should name their new baby after daddy´s heritage, and americanly slamming the hammer without giving it another thought...<br><br>what a waste of 33 million dollars... what a waste... not to mention the literall meaning of “cool”, which is COLD.

cuil.com is both dark, cornered and cold.

yet again, they forgot the number one single most important rule about branding a new international name: CHECK WHAT IS MEANS AND SOUNDS LIKE IN OTHER MAJOR LANGUAGES.

After Cantonese, english spanish and portuguese are quite widely spoken worldwide. I´m a native Portuguese speaker, and here “cool” sounds astoundingly like “CÚ”, (read coo in english), and is the ugliest most distorted and impolite way to refer to someone´s “anus”, and also means someone who is extremely incompetent and inconvenient.

Imagine someone asking someone else where they found something, to hear the person say something that sounds tremendously like “I found it up my asshole”, or maybe some girl telling her subordinate assistant to look for “whatever” in his ass!!!!!! AACKKKKKK!!!

I know “culo” is arse in spanish, and probably similar in any other latin derived language…

what the hell are these people thinking? Didn´t they get a freeking manual on how to pick names?

I can almost… no, I can DENIFETLY picture Mr. Costello sitting in his fat ass eating one of the already famous strawberry bowls an looking at Mrs. Patterson and deciding that they should name their new baby after daddy´s heritage, and americanly slamming the hammer without giving it another thought…

what a waste of 33 million dollars… what a waste…

]]> By: Ryan http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-69 Ryan Wed, 30 Jul 2008 19:04:50 +0000 http://chrisbaskind.com/?p=90#comment-69 With the images associated with the results for my name, I'm obviously not impressed by cuil thusfar:<br><br><a href="http://www.flickr.com/photos/laze/2711216544/">http://www.flickr.com/photos/laze/2711216544/</a> With the images associated with the results for my name, I'm obviously not impressed by cuil thusfar:

http://www.flickr.com/photos/laze/2711216544/

]]> By: Alex Schleber http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-68 Alex Schleber Tue, 29 Jul 2008 23:57:55 +0000 http://chrisbaskind.com/?p=90#comment-68 Excellent analysis, I came to a similar conclusion here:<br><br><a href="http://businessmindhacks.com/post/cuil-knol-and-other-crimes-against-branding">http://businessmindhacks.com/post/cuil-knol-and-other-crimes-against-branding</a><br><br>But you have me beat on Gaelic research depth... :)<br><br>This launch and their branding has killed any normal hopes for them IMO, such that Scoble and others may be right in their assessment that the "launch" was really just a play to be bought out by MSFT for the search technology. They must have known that they weren't ready (e.g. the image mix-ups, etc.). Excellent analysis, I came to a similar conclusion here:

http://businessmindhacks.com/post/cuil-knol-and-other-crimes-against-branding

But you have me beat on Gaelic research depth… :)

This launch and their branding has killed any normal hopes for them IMO, such that Scoble and others may be right in their assessment that the “launch” was really just a play to be bought out by MSFT for the search technology. They must have known that they weren't ready (e.g. the image mix-ups, etc.).

]]> By: Gneistinn » Kjúl eða ekki http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-44 Gneistinn » Kjúl eða ekki Tue, 29 Jul 2008 17:13:08 +0000 http://chrisbaskind.com/?p=90#comment-44 [...] var ekkert langt frá Kenmare (gúgglaði og fann nafnið: Uragh). Það er annars skondið að hér er því haldið fram að cuil þýði ekki viska eins og haldið sé fram í kynningu á [...] [...] var ekkert langt frá Kenmare (gúgglaði og fann nafnið: Uragh). Það er annars skondið að hér er því haldið fram að cuil þýði ekki viska eins og haldið sé fram í kynningu á [...]

]]> By: BC seo http://chrisbaskind.com/2008/07/28/how-cuil-is-it-to-misspell-your-brand-name/comment-page-1/#comment-200 BC seo Tue, 29 Jul 2008 16:23:59 +0000 http://chrisbaskind.com/?p=90#comment-200 The name is bad enough, but their results really stink.<br>And they display pictures beside links that aren't even from that site!<br><br>Their going now where from what I can see. The name is bad enough, but their results really stink.
And they display pictures beside links that aren't even from that site!

Their going now where from what I can see.

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